5 Cold-Hard Facts to Get You Motivated
Welcome to 2018, folks. A digitally-reliant landscape where I imagine robots are soon to take over. That’s right. No more smiling baristas at Starbucks. Soon (in my fantasy, at least) it will be a barista-bot pouring your tall-cap-triple-shot-half-half. (In my fantasy I also know what that drink is.)
So why you ask, do you need to put your business front and center, for the world to access with one voice-command to Siri, Cortana, Alexa, and whomever else is making life more artificial these days? If you aren’t accessible, you simply don’t exist.
Besides a website doing all of the hard work for you, there are also these key facts to keep in mind.
- A Brochure without the Carbon Footprint
Putting your business online is a brochure without the paper. By having a website, you are not only saving trees, but you are also saving yourself from spending thousands on marketing and distribution of materials that just get thrown away.
- More Customers
Do 3.2 billion people visit drive by your storefront each day? Well, that’s how many people are currently using the internet to shop, get their news, and watch adorable cat videos EVERY. SINGLE. DAY.
- Value
It’s all about perception. When you learn of a new brand or product that you want to know more about, where do you turn first? “Hello, Siri?”
It’s mighty disappointing when there is nothing to be found. Ultimately you move on and forget all about, what was that thingamajig again?
- 24/7 Marketing Influence
A website has this amazing capability of running 24 hours a day, 7 days a week. It takes zero lunch breaks. It never requests vacation time. It will run without supervision and requires no lockup at the end of the day. It’s safe to say that a website is the best employee you’ll ever have.
- Hello Credibility
By having a well-structured website, you can foster instant credibility with anyone when delivering that sales pitch or promoting yourself to a potential client. In a land of all that is digital, it is nearly impossible to convince someone you are the real deal when your digital footprint ends at a Whitepage listing.
So please, tell me again, why you don’t need a website?
