3 logo variations sounds like a lot, right? Nope, not enough if you ask me. I like variety and I bet you do too. Having multiple versions of your log is a unique way to up-level your brand and keep your brand looking consistent across all of your platforms. Various logos ensure your branding is flexible — you won’t have to squish, stretch, or completely distort your beautiful logo to fit because, hey, you have a variation just for that size! So, here’s the thing. You have your variations, now where do you use them?
What is a variation?
A logo variation is simply your primary logo rearranged into different formats. These variations are meant to still be immediately recognizable as your brand while giving you the option to fit through various content and marketing materials.
Why do you need these logo versions?
Unless your primary logo is incredibly small and non-descriptive, not all spaces will be size-conducive. When making variations of your primary logo, it’s important to remain consistent and match with the rest of your brand identity. Here are a few examples of logo variations:
Primary Logo
Your Primary logo is the logo you will use most often. This logo goes on your website header, business cards, marketing materials, brand collateral, etc. It should read your full business name.
Secondary Logo
Your secondary logo is typically your primary logo rearranged into another orientation. So, if your primary logo is horizontal, your secondary logo will likely stack up vertically. Secondary logos are helpful to use in places that a longer, horizontal logo may not fit or be legible if it were to be shrunken down. Some places you may use a secondary logo are social media and print materials.
Submark/Social Icon
The submark is a simplified version of your logo. This is usually seen as a rounded icon in social profiles and includes a business name and brand element. Sometimes it is as simple as a brand color and initials. Great places to use submarkets are social media profiles, website favicon, email signature lines, Pinterest and blog graphics, podcast graphics, website patterns/business card patterns, slide imagery, etc.
Feel like your ready to get started on your brand identity? First, start with your Brand Awareness Workbook and get clear on your brand’s voice, mission, and vision.
Questions? Reach out and we can talk about it!
