Got your Notepad? It’s time for a crash course into Color Psychology 101.
Did you know color plays a crucial role in everyday life? Color plays a part in how we feel and act so it comes as no surprise that when involved in business branding, color is the key to how we sell and market ourselves to our audience.
Fun Fact: Did you know that you can appeal to a specific audience and influence their buying decisions just by choosing a specific color palette? 90% of product judgments are based on color alone.
When choosing what you want your customer to feel, whether it be warm and fuzzy or even calm and wise, there’s a color for that! Close your eyes and think about it for a minute. What color comes to mind when you think “bold.” How about “growth?” Brands build themselves on these color palettes because each color represents a particular audience and profitable market.
Here’s a breakdown of popular colors and the feelings that they evoke.
Tranquil & Serene
Serene and peaceful, this color palette works great for wellness brands and baby brands.
Cheerful & Joyous
Evoking the feeling of joy, this color palette works best for travel, clothing and cosmetic brands.
Trustworthy
This color is ideal for medical professionals as well as realtors.
Powerful
An excellent palette for high-end branding.
Take a fun quiz and learn more about your Brand Season Personality!
Pro Tip: Have fun with different color palettes by playing around and creating mood boards. Pinterest is the BEST for inspiration. Explore places like Pexels and Pixabay for stock images and browse pantones to see which colors truly speak to you.
