Every entrepreneur, blogger, writer, designer… do you have a computer? You feel my pain when I say we spend countless hours creating our best content and then even longer searching for the best app to promote it. I want to share with you the best apps for content promotion (thus far) and when they help (which I know they will) pass them along!
I’m almost sure your latest post hasn’t been seen by most of your followers, especially if you posted it on Instagram or Facebook. Why do I know this?
The new algorithm cuts our reach and makes it more difficult to get in front of our audiences. Those sneaky little …
That’s why it’s super important to keep promoting your content over and over again. It feels totally icky sometimes to do this; I get it. I don’t like doing it, myself. You may feel like you say the same things on auto-repeat. Believe me though, sometimes your post is only visible to 2% of all your followers. This means the rest will miss out on your great new blog post if you don’t promote it enough! What’s the point of spending your time taking beautiful photos, editing your posts and injecting your expertise if hardly anyone is going to see it? You want EVERYONE to see it after all that time and effort you put into it, right?!
Promoting your posts properly takes time though. You should probably be spending twice as much time on promoting it, as you do on creating your content. In all honesty, who has real-time for that?
So today, I want to share with you my top 5 (favorite) apps for content promotion. Those apps help me keep my content alive and work hard, so I don’t have to.
There are REAL geniuses out there who have taken the hard part out of content promotion (TIME) and eliminated a massive amount of stress for you and your social media manager. There’s no point for you to spend hours tweeting, sharing posts on Facebook and Instagram, or pinning on Pinterest. Those apps literally do this for you all day, every day – and they are happy to do it.
Let’s take a peek at some of our favorite content apps, shall we?
TAILWIND
Since Pinterest is a search platform, people who land on your website from Pinterest are more likely to stay longer. Why? They were actively searching for content like yours and want to read your post or browse your services. This is why is it CRUCIAL that you’re active on this platform.
To stay on the top of the feed though, you’d need to pin at least 20-30 times a day. Fo’ reals! Ain’t nobody got time for that! Hire a VA (Virtual Assistant) if you can, or take on the holy power that is Tailwind, and maintain your sanity.
Tailwind is an awesome tool. You can trust me on this one because I’m not paid to say this. (I receive no promotional kickbacks for endorsing Tailwind – I just really like them). Not only does it let you schedule and pin your posts on autopilot, but it also makes it easy to find quality pins from others. This helps you keep the 80/20 ratio that’s so important (80% of other people’s content, 20% of yours). You just sit down for an hour each month and fill your queue with pins you love from others + your own posts. Then you set up how many times a day Tailwind should actively post these for you and voila! All is set and the world is keeps spinning.
Plans start at $9.99/mo, you can start your free trial here.
SocialPILOT
SocialPilot is AMAZING for both its pricing options, calendar formatting, and an array of features. It has great analytics so you can see what works; you can post through web, mobile and browser extensions and it also has a huge body of content suggestion to never let your queue empty. SocialPilot also has priority email support in case of an emergency.
Plans start at $25/mo, you can start your free trial here.
PLANOLY
This is hands down my favorite app to schedule Instagram posts and stories. It’s visual, easy to use and allows you to schedule posts, videos, multi-images posts, stories and more. You can save your hashtags groups as well. Most importantly, it allows you to plan your grid on your desktop, without having to do it on your phone (sometimes that can get a little tricky!) However, the option is still there if you’d like to do it on your phone.
Plans start at $7/mo, you can start your free trial here.
REVIVE OLD POSTS PLUGIN
WordPress plugin that keeps posting your old blog posts for you? Yes, please! With this tiny bit of software (that’s FREE by the way) you can keep posting your old posts on rotation. You can tweet 20 times a day, sharing different blog posts each time and you can set the formula yourself. You can share your posts on Facebook or LinkedIn multiple times a day, without repeating yourself. This savior of a plugin saves soo much time and helps you promote your older posts that are so, so valuable to your audience.
Download the plugin here.
LOOMLY
What do I love about Loomly? Aside from their endless features is that is crazy simple to use. Loomly allows for you to manage all your organic posts and ads from one simple platform – and if you have multiple people on your team, you’ll receive notifications (if you choose to) each time they update or comment on a piece of content with email, Slack, and push notifications. Loomly also generates post ideas based on trending topics to keep you up-to-date on the best social-media-practices and holidays/events that may be happening.
Plans start at $36/mo, you can Start your 15 day free trial here.
Those are my TOP 5 apps for promoting content and they truly save me a SUPER amount of time every day. Are you using any of them?
*Disclaimer.This posting does contain some affiliate links. We only recommend products and/or services that we use ourselves and would never try to sell you something or promote a product we didn’t believe in — we simply want to advise you on what we think works best!
