Lisa Catherine Kenny, founder of Lisa Catherine coaching, is a Certified Holistic Life Coach specializing in nutritional education and stressless support techniques for new moms. She has 10+ years of life experience and is passionate about the work she does.
When I met Lisa, her website was leaving much to be desired and she knew in order to elevate her brand, her presence, and her business, she needed to modify her approach.
So, we set up a time for a Zoom call (thank you, Pandemic!) and we got to business.
Right away, I knew Lisa would be amazing to work with. She was easy-going, she knew what she wanted, contributed to the design process, and put a lot of trust in me and my expertise. The brand we were able to create for her is soft, strategic, and really helps her stand out online.
Take a look through her new brand and website and see exactly what I’m talking about!
Primary Logo Design
Lisa’s brand may be one of my favorite designs so far!
This brand is minimal, approachable, simple, and most importantly, soft. The entire brand just flows effortlessly and it flowed naturally from phase to phase.
Let’s dive deep into her primary logo first, shall we?
Her primary logo is made up of few elements. Her main wordmark is a subtle script. The original font is actually much thinner but I thickened it to give it more visual interest with the changing weights and to add contrast to her palette of chosen brand colors.
Her wordmark is supported by her tagline, which is a simple sans serif and the added element (the squared daisy) for additional softening and representation of her trade.
Alternate Logos for Lisa Catherine
These logo’s keep Lisa’s brand cohesive across all of her platforms and marketing materials while ensuring her brand maintains the highest quality possible no matter which logo best fits the circumstance.
Social Icons and Watermark
Lisa Catherine Coaching’s Original Logo
When I first met with Lisa, she had only one logo which didn’t fit well across all of her platforms. We kept the signature script and sans serif and built up from there.
Lisa’s WordPress Design
Once we completed Lisa’s logo designs and built her a stellar brand strategy, we were able to move on to the next phase… web design!
Lisa’s website is intentional, soft, and each detail has a purpose. After building it got me rethinking my own website and I got to tinkering around on my own!
This is just a mockup of the homepage, so go check it out in real life over on her website!
Are you looking to hire a brand or web designer for your creative business? I would love to take your passion-project on and design a brand that reflects your passion, creativity, and mission. Visit my portfolio and check out some of my latest or visit my services page for package information, frequently asked questions, and to get in touch!
