When was the last time you held hands with your brand?
If you own a business in the 2020s, it’s crucial for you to step into your brand power. Now more than ever, the market is flooded with those who do exactly what you do. Everyone and their grandma is a business owner these days.
So how do you stand out? Know 👏 your 👏 brand 👏
Really get to know it, as if you were one with it. As if it were your partner.
Because it is.
Ok, ok. You are at least a little familiar with this concept. You’ve done your research and you’ve heard it before… But do you know exactly what owning your brand entails?
Here is some insider lingo to tighten up your brand connection:
Brand Personality
Brand Personality is the human embodiment of your brand. Are you a sunny person? Shine it. Total queen? Channel it and attract your vibe.
Your special touch makes them buy. With so many choices for literally EVERYTHING these days, personality is the IT factor when it comes to purchasing decisions.
Buzz around the virtual water cooler. Find out where your potential clients are hanging out and catch up on their gossip. You’ll wanna know exactly what- or who- has been keeping them up at night and why. As often as you can, use language that they would use while still staying true to yourself.
Are you at all curious as to what your own unique Brand Personality is? Take a few seconds to find out with this handy little quiz and feel free to share your results in the comments below. I’d love to know!
Brand tone of voice
Your brand’s core personality, story, vision, and mission shape its voice.
As a result, the tone and voice drive how you communicate in all your brand’s actions and interactions.
Your brand’s voice should be distinct and consistent across all platforms.
Imagine connecting with someone who posts witty sharp posts on Instagram and then you visit their site to find it reads like the paperwork in a doctor’s office. That would be super confusing, and you’d probably exit the site while wondering what the heck landed you there.
Your voice is what you say, and your tone is how you say it.
When hiring out – Hire a copywriter to batch your brand materials and make sure they really understand who the heck you are where you’re coming from. You do not want to be trapped in a position where you have to train that cheap guy from Fiverr on the subtle nuance of your Betty White humor.
When choosing a conversion specialist – When it comes to sales pages and ads, go for that conversion specialist. This may be a different copywriter than who you hired to batch your content. Make sure you choose a specialist who “gets” you. Take your time and check samples of their work to see if it fits your style. Trust me, love -you don’t want to find this one out the hard way.
What are you discovering about yourself through the creation of your brand? Let us know below and give power to your brand voice!
