Connect to your Ideal Audience, Grow your Lists, and Book your Services like the Bada$$ Boss you are!
I am so glad you stumbled upon this because, seriously, Pinterest is #gamechanger.
If you are anything like me, you’ve poured some massive amounts of blood, sweat, and actual buckets of salty tears into creating signature offers and bada$$ CTA’s to highlight your brand mission all with the intent on solving one main problem — your ideal client’s struggles.
What you’re not doing is solving your own problem… and it’s massively frustrating.
So, here’s the thing. You know that Pinterest is the next logical step to getting your client’s to recognize your killer offer but you need to do it the right way – the way that actually connects you to your client and your client to your brand. Well, lady loves, kick your slippers off, put your feet up, and get ready to lounge because Pinterest is here to market your stellar brand for you.
Your ideal client is already out there. I can’t think of many services that don’t have an ideal client. I can think of services that may have very few, but none that don’t speak to any. So chin up, sweet buttercup – they are out there, and believe it or not they are searching for you.
Client —> Problem YOU <—- Solution
The world continues to spin.
My goal, here? To help you crap a successful Pinterest presence that attracts your ideal clients, grow your lists and help you book your signature offers out.
Let’s roadmap this! 💜
5 Simple Foundations of Pinterest Success
- Hullllo – We build.
Any brand starts with intention and strategy so it’s a no brainer that your presence on Pinterest does as well. Three pillars are the basis of your Pinterest foundation. Your goals outline what you want to achieve and inspire and the course of actions you will take to get there; your target audience and your keyword strategy.
2. Create Visually Striking Images
Graphics go the distance in Pinterest! It’s an endless world of scrolling if nothing catches your eye so standing out from the masses is a huge challenge. This is where you want to step up your creative game and make a lasting impression on the viewers. Take time to develop your own brand of beautiful graphics that make her slow her *scroll (see what I did there) 😉 and get that click!
3. Crafty Content
Create your content and pin targeted toward that ONE person — your ideal client. How do you know what boards to create and where to pin? Well, my little love bugs — once you figure out who your ideal clients are, their wants, and their needs you’ll be much better equipped to create and optimize your content for both Pinterest and your website.
4. Consistency, Consistency, and Oh… MORE Consistency
Do it to it, ladies. Staying consistent is the actual “secret” to not only getting results on Pinterest but getting results on any platform and (drumroll please…) the secret to a uniformed, result-driven brand. Hallelujah! The secret is out. #spreadtheword. When it comes to results, don’t expect to pin a beautiful post and wake up the next morning to a plethora of new followers and an analytics board that skyrocketed. Results take time. (Annoying, I know!). Don’t throw in the towel. Just keep on keepin’ on and the love will pour in because you’re pouring it out. Find ways to stay consistent and learn to how to be #pinterestefficient.
Last but not least…
5. Optimize for Conversions
Since we are all so addicted to pins and the ease of the scroll, it is no wonder that Pinterest drives traffic like no other platform. Gaining 1, 2, 3 or even 20 clicks makes for an exceptionally great day and that’s just the beginning. Soon your numbers will rise and you will be singing in rain and ____
The ultimate goal of all of this hard work is to convert these visitors into subscribers and leads and your own website is the number one tool for doing that.
Has any of this helped you on your way to Pinterest success?
Let me know in the comments below!
Questions about Pinterest, pinning, upcoming projects, or seriously… just want to say hi? You can do that ⬇ too!
